We plan and implement both large and small events and spar with event organizers to develop their operations. We also strengthen the ability of companies, associations,and sports clubs to optimize the value of their partnerships. The background is the experience of thousands of events, business development and partnership building steeled with scientific knowledge.
Our company got its current shape in the middle of the corona when we decided to swim upstream and join forces to produce something new; creative brand events in the fields of entertainment and sports as well as social impact. Our toes tingled as we realized how much we would have to contribute to the development of various events and partnerships if we did so together.
First, events are always a joint effort of many people and optimizing the value of those events for different parties requires a systematic approach that is also needed to develop the value of partnerships. Second, we realized that we have a particularly high level of expertise in collaboration between entrepreneurs and organizations through research, teaching, and experience. After all, we had e.g., experience in running a business network, building a global consortium between organizations, and lecturing business school courses focusing on entrepreneurial and interfirm collaboration.
Each of us kids of the 70’s, Janne, Iiro and Matti, would bring something unique to our company’s customers. And our mutual synergies would be obvious.
Matti is an ironclad professional in the event industry who doesn't need much introductions in Finland. He has successfully completed thousands of events and hundreds of arena events. These have ranged from corporate stakeholder meetings through the annual meetings of listed companies to music festivals and major sporting events. Matti has brought Finnish entertainment stars to the living rooms of Finns, hosted global music superstars, coached CEOs in their most important speeches of the year, organized outdoor matches for 17,000 people in Kaisaniemi (Helsinki) and, of course, played a key role in the basketball heat of the Espoo Arena, which has attracted worldwide attention.
Iiro is a community specialist who brings professor-level expertise to the development of event activities and partnerships. He has been researching collaboration, its value, incentives, operating models, and structures for a couple of decades. Today, he is an active business developer and builder of future organizations outside the event industry as well. Iiro has served as the managing director of a research institute with societal goals and has organized societal and academic events in Finland and abroad. It is not unfortunate either that Iiro is a true expert in non-profit activities, whether it is about effectiveness or fundraising.
Janne is a veteran of the experience business, who has been able to shape winning service concepts. In events and partnerships, experience of getting above everyday life is always needed. For getting something more. Janne knows the VIP world and luxury so well that it is hard to believe he is in fact a Finn. To support our customers, Janne also has a long line of experience in professional sports and match events, as well as brand launch and development.
all our partners and customers
for which have enabled,
- and will enable
of the strong emotional feeling,
that gives goosebumps!